We all know times are tough and it is necessary to tighten our wallets a little. There are times when it makes sense to scrimp and other times when scrimping does more harm than good.
What advantages does doing your SEO give you?
To actually complete any task outside your existing skills set, you must first educate yourself on how and what to do. In the case of marketing your business, the instruction manual means following a well-planned SEO strategy.
If the task requires skilled labor, you must set about learning to be an expert in this area. No matter how much skill is involved, there will always be certain tasks within any job that requires less expertise.
What are the disadvantages of doing your SEO?
Researching and learning new skills will require a serious time commitment from you. If you do not have the luxury of being able to devote a significant amount of time to educating yourself and developing the skills necessary to perform all of the tasks involved, you will become frustrated because you will not achieve the desired results.
Lacking the necessary skills, knowledge, and experience will mean that it will be a while before the work you are doing now makes a significant impact on your business. There is also the risk that, through ignorance, you may accidentally harm your business reputation online by doing the wrong things. If you implement those techniques for your business, you will do more damage than good.
With SEO, every task is a piece of a puzzle that all needs to be in it’s the proper place for the whole picture to work. When you are using a DIY approach to marketing, you will tend to take short cuts and avoid doing the tasks that are not as pleasant as others. Because you may not have enough time to implement everything, you will pick and choose which jobs get done, and others will be completely neglected.
As you can see, there are advantages and disadvantages of DIY SEO. Assume those tasks yourself and have the experts implement the rest of the plan for you. You can take on more and more of the work as your time and experience allow.